Out with the old, in with the new. At least temporarily.

In August 2010 the old Transbay Terminal will begin the process of closing and demolition, making way for construction of the new Transbay Transit Center, set to open in 2017. While the new facility is under construction, commuters will use the new Transbay Temporary Terminal a few blocks away.

WPI, working with Singer Associates, was tasked with helping commuters make the move to the Temporary Terminal—both finding it and using it. We developed a special identity, wayfinding signage, maps, handouts, banners and a revamped website at temporaryterminal.org.

One small step for commuters. One giant leap for commuter-kind.