Breaking things down to its basic elements can help overcome obstacles. That’s the approach of Chip Conley’s new book, Emotional Equations, where he distills common emotions like anxiety or love into mathematical equations, in hopes that people will realize the basis of their feelings.

Our partner firm I Shot Him took the same approach in designing this simple, scrolling website, which breaks down the site into four essential parts: about the author, book excerpts, blog and contact. The scrolling website offers seamless transitions that are just as relaxing as reading a book. The website also features an animated video trailer, and a social media component where people can browse and email emotional equations to friends.

Check out the design and Chip Conley’s work here.