Eat It. Make it.
Design It.

2011 Eat Real Festival

We will design for food.

Case in point: The Eat Real Festival, a three-day festival in Oakland that aims to educate people how to eat, make and grow their own food.

The social-venture brings back food craft by hosting free workshops on how to make anything from butter to jam to cheese, and bringing together the best cooks, crafters and food trucks for a fun block party. Best part is the event is free, and all food items contain sustainable, organic ingredients (and it’s all $5 or less!)

We designed the 2011 festival collateral including the poster, fliers and event signage, maps and schedule. The logo was updated for a cleaner and more appetizing look.

The project aligns with our mission to “change hearts, minds and habits.” And if our design can help them change eating habits, even better.

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Eat Real held festivals in Oakland and Los Angeles this year and we worked with them to create signage that could be used across two events, reducing costs and weight for our client. We created posters and postcards that, like Eat Real, highlighted regionality.

photo by David Kiang Photography

We gave them a pantry of illustrations — literally and figuratively. We created a large collection of food illustrations that could be used in exponentially to place as icons on a map, blown up for a poster or put on a t-shirt.