WPI conceived of and developed an emergency preparedness website and related outdoor advertising campaign for 72hours.org. The simplified messaging and structure of the site have directly influenced emergency preparedness campaigns across the country. The upbeat and memorable outdoor advertising campaign featured contrasting images such as a wine bottle vs. a water bottle or fresh sushi vs. canned tuna with the intriguing hook, “Nice to have. Need to have.”

In 2008, QuakeQuizSF.org was launched with no advertising budget. Based on the visual strength of the design and novel interface, the site was picked up as an Adobe Site of the Day, CommArts Pick of the Day, FWA’s featured site and was selected for inclusion in the Communication Arts 15th Interactive Design Annual. Hundreds of thousands of visitors have viewed the site from countries around the world.