Why should bicyclists care about parking?
SFpark
Rise up, oh mighty metropolis, and free thy citizens from the tyranny of outdated parking technology. SFpark is a federally funded pilot project that will change the way the world parks, starting with San Francisco. New parking sensors and parking meters will make it easier to find and pay for parking. And an innovative demand-based pricing model will change parking patterns, making it easier to find parking where you want to go. The upshot: drivers will no longer need to circle looking for parking, reducing congestion on our streets and creating a safer, cleaner environment for pedestrians and bicyclists. Also, public and commercial transit can move with greater efficiency.
WPI was delighted to be selected by the SFMTA as the lead strategic and design firm to help SFpark be the success it should be. The closing line of our pitch: Some firms want the work. We want to work on this.
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Visit SFpark.org
From media relations and developer outreach to creating a smart phone application and an outdoor and online advertising campaign, WPI is fully tasked with developing the SFpark brand and promoting its benefits to the Bay Area and interested cities around the world.
One example of a cost-effective outreach strategy recently negotiated by WPI is an SFpark feature series on SF.StreetsBlog.org. The first story was the blog’s most retweeted story ever, and was forwarded by Portland mayor Sam Adams. The story drove heavy traffic to the newly launched project website at SFpark.org.
Our work is being carefully followed by cities around the world. For more details, go to the website we launched, after less than just one month on the job, at SFpark.org.