Saving the world,
one space at a time.
SFpark
WPI is the lead firm handling all aspects of public outreach for SFpark, a federally-funded pilot program that uses innovative technology to revolutionize parking management and ease congestion on San Francisco’s streets.
SFpark required both a strong brand and project communications strategy, planning and execution. As a high-profile public-facing project with dozens of customer touch points that fundamentally changes the way a city thinks about parking, establishing a user-friendly brand was critical for a successful launch of SFpark.
With well-designed materials—from meter decals and garage signage to an iPhone app and intuitive web experience at SFpark.org—WPI promotes SFpark’s benefits to the Bay Area and interested cities around the world.
The new “coin and card” SFpark meters accept multiple forms of payment including VISA and MasterCard. Avoiding a parking ticket: $50 savings. Not having to carry a trunk full of change: Priceless.
Customers can access real-time parking availability and pricing information via SFpark.org and SFpark‘s iPhone app.
SFpark launched with a colorful ad campaign featuring I Shot Him‘s cheerful illustrations of the project pilot neighborhoods.
SFpark was the first endeavor of its kind — with plenty of research, real-world application, and roadblocks — so we published a book that laid out our game plan and approach, titled SFpark: Putting Theory Into Practice. The book was launched at a workshop hosted by the National Association of City Transportation Officials (NACTO) and the Federal Highway Administration (FHWA), where city officials and planners shared tips on how to improve transportation.
WPI designed wayfinding and instructional signage posted throughout project pilot areas.